Getting young children to fall asleep is easily one of the biggest challenges any parent faces. We wanted to address this with a playful spin on sound machines—combining stuffed animals and storytelling.

The concept of Dream Pals grew from the need to make sleep easier—and screen-free—for kids.

We explored many designs: a platform with many plushies, a large stuffed toy, and more. But one plushie paired with a base felt like the perfect, immersive solution.

Simplicity was key: one friend, one light, one calming sound. A magical dream pal.

Prototyping meant testing size, softness, sound levels.

Making the plushies match our original sketches was hard. Consistent branding was also tricky at times We wanted every part to feel connected and dreamy.